We say eco-conscious beginnings because we are on a continuous journey to become a better and more sustainable. As a brand, we will continue to work on improving our processes and production, in-turn reducing our impact on this precious planet.

Organic Cotton has a much lower carbon footprint than non-organic cotton. It requires less fuel, water, and energy to produce. Organic Cotton farming is a safer process for farmers with reduced exposure to harmful chemicals, and without the use of excessive fertilizers and pesticides the soil benefits too. The chemical free production process also prevents water contamination.

To minimise our impact on the environment our printers use water based hand screen printing with eco-friendly ink. To reduce our carbon footprint we only use local printers, reducing our transport needs and fossil fuel consumption.

To reduce excess textile waste going to landfill all our ranges are short runs, limited edition, or made to order. This ensures no excess production and printing of any of our ranges. We use minimal packaging and send your orders to you in composable or recyclable packaging.